VIRGINIA PHILIP
BRAND IMAGE
The following posts are designed to set the brand’s image and tone. Since today, advertising alone is not sufficient to build a brand online, different approaches are combined to create a tapestry to be used on social media, email marketing, in-store marketing, and more.
VIRGINIA PHILIP
ADVERTISING
PALM BEACH • DELRAY BEACH
SOCIAL ADS . NEWSLETTER
These ads’s images are for position only. These ads are designed to feature photography from your stores. This does not need to be a photoshoot, we can grab these images with an iPhone. We are still considering the best approach for the logo, as the ads need to work for both locations. It may be necessary to create each layout with each store logo, allowing them to be used independently. The tone of the ads is crafted to suit both stores and create continuity for the brand, while highlighting the stores’ masterful curation. A positioning line was added after the logo, designed to build authority and educate on who Virginia Philip is. Ads focusing on spirits will only be created for the Palm Beach store. Gift baskets should also be featured in the advertising campaign.
VIRGINIA PHILIP
ABOUT
PALM BEACH • DELRAY BEACH
SOCIAL . NEWSLETTER . IN-STORE POINT OF SALE
These posts are designed to spotlight individual wines with recommendations from a Master Sommelier. By centering on Virginia Philip rather than directly associating with a specific store, they enhance your authority and prestige. This approach not only supports the stores but also bolsters your sommelier identity and business. Additionally, it allows for seamless use of the same content across both Instagram feeds, maximizing reach, amplifying impact, and reducing production costs.
As we create the Instagram feeds, we will specify your featured wines and require your choices with bottle images and concise comments and descriptions for each. We would also need your signature, one that you’d like to use publicly. We suggest that we first focus on wines you carry at both stores. These posts will not only serve as engaging social media content but also double as material for newsletters and off-line marketing. These posts should be printed and used in-store, placed near the corresponding wines. They will provide valuable information to consumers, educate them about the store, and reinforce its branding on and off line by matching the imagery used on social.
By incorporating the presence of Virginia Philip, these posts elevate the store’s authority, while further establishing your identity as a trusted Master Sommelier. They would also educate people new to the brand, the store, or the area on who Virginia Philip is.
VIRGINIA PHILIP
BRAND AUTHORITY
PALM BEACH • DELRAY BEACH
SOCIAL . NEWSLETTER . IN-STORE POINT OF SALE
These posts are designed to spotlight individual wines with recommendations from a Master Sommelier. By centering on Virginia Philip rather than directly associating with a specific store, they enhance your authority and prestige. This approach not only supports the stores but also bolsters your sommelier identity and business. Additionally, it allows for seamless use of the same content across both Instagram feeds, maximizing reach, amplifying impact, and reducing production costs.
As we create the Instagram feeds, we will specify your featured wines and require your choices with bottle images and concise comments and descriptions for each. We would also need your signature, one that you’d like to use publicly. We suggest that we first focus on wines you carry at both stores. These posts will not only serve as engaging social media content but also double as material for newsletters and off-line marketing. These posts should be printed and used in-store, placed near the corresponding wines. They will provide valuable information to consumers, educate them about the store, and reinforce its branding on and off line by matching the imagery used on social.
By incorporating the presence of Virginia Philip, these posts elevate the store’s authority, while further establishing your identity as a trusted Master Sommelier. They would also educate people new to the brand, the store, or the area on who Virginia Philip is.
VIRGINIA PHILIP
GIFT BASKETS
PALM BEACH • DELRAY BEACH
SOCIAL . NEWSLETTER . CATALOG
These posts were created to emphasize that Virginia Philip Gift Baskets should be a year-round focus for the brand. Gift baskets are a unique product that you can fully own, showcasing curated selections that position you without competition in Palm Beach and Delray Beach. Branded as VIRGINIA PHILIP Master Sommelier, these spectacular curations highlight your expertise and elevate the brand.
Gift baskets should be available at both locations, with spirit baskets offered exclusively at the Palm Beach store. This exclusive product will distinguish you from other wine and spirit retailers. We recommend creating a catalog of staple Virginia Philip gift baskets, supplemented by seasonal options to feature specific wines or align with holidays.
The catalog should be distributed to real estate agencies, local businesses, and corporations, to expand awareness and drive sales.
Product photography will be needed to create these posts and a catalog.
VIRGINIA PHILIP
ACADEMY
PALM BEACH • DELRAY BEACH
SOCIAL POSTS . NEWSLETTER
These posts are designed to promote the academy, its programs, and to boost brand authority by highlighting the people that make up the VIRGINIA PHILIP stores and academy, and the their education. They were created to be used on Instagram and newsletters.
VIRGINIA PHILIP
EVENT INVITES
PALM BEACH • DELRAY BEACH
SOCIAL . NEWSLETTER . IN-STORE INVITATIONS
These posts are designed to spotlight events. We’re only showcasing the Delray Beach posts, but the design style would be consistent for both.
Events that repeat, such as Sommelier Saturdays can be posted every week to build recognition. Special events would be created as needed to keep the events format consistent, continuous throughout the brand, and easily recognizable within the Instagram feeds and on newsletters. These posts should also be printed to be used as flyers or added into bags during purchases.
VIRGINIA PHILIP
POSTCARDS FROM VINEYARDS
PALM BEACH • DELRAY BEACH
SOCIAL POSTS . NEWSLETTER . IN-STORE PRODUCT DISPLAY
These posts are designed to spotlight vineyards doing presentations at the store. The Instagram post’s text should include details about the upcoming event. These images could be used in print for product display within the stores or during the events.
VIRGINIA PHILIP
EVENTS PHOTOGRAPHY
PALM BEACH • DELRAY BEACH
SOCIAL POSTS . NEWSLETTER CONTENT
These posts are designed to showcase events in an easy to recognize format and a warm orange finish. These images are to be included on their respective Instagram accounts and newsletters with text featuring the event and promoting the wines tasted.
VIRGINIA PHILIP
PROMOTIONS
PALM BEACH • DELRAY BEACH
SOCIAL POSTS . NEWSLETTER . IN-STORE POINT OF SALE . COASTERS
These posts are designed to inspire people to mix drinks and naturally encourage the purchase of all necessary ingredients. At the same time, they strengthen the VIRGINIA PHILIP Master Sommelier brand. Crafted for Instagram, these posts provide quick, visually appealing, and engaging content that drives likes, downloads, and saves.
If you have a Pinterest account, these posts can be shared there to broaden their audience and impact. Additionally, they are intended to be printed for in-store use, with spirits-focused content exclusive to the Palm Beach location. These posts can function as point-of-sale materials or giveaways. Alternatively, they can be repurposed into coasters—a practical and appealing format for keeping drink recipes handy in bar areas, far more convenient than searching through a recipe book.
We would need guidance in developing additional wine recipes, such as Sangria or custom wine blends for at-home mixing. This concept could also tie into educational classes, offering attendees more inspiration and knowledge. Introducing mixed drink classes could appeal to those less interested in wine, while still incorporating wine education to expand their appreciation and understanding, and hopefully leading them to buy more wine or seek further education.
VIRGINIA PHILIP
WINE SPIRIT & ACADEMY
ABOUT
PALM BEACH
SOCIAL POSTS . NEWSLETTER . IN-STORE INFORMATION . WEBSITE
Founded in 2011 by world-renowned Master Sommelier Virginia Philip, the Virginia Philip Wine Spirits & Academy is Palm Beach’s premier destination for fine wines, exceptional spirits, and expert guidance. Conveniently located in the iconic Royal Poinciana Plaza, Suite 320, this 1,800-square-foot store offers an unparalleled experience for wine and spirits enthusiasts.
With a meticulously curated selection of over 1,000 personally chosen wines and spirits from across the globe, we cater to all tastes and budgets—featuring bottles priced from $10 to over $10,000. Whether you’re seeking a unique vintage, a perfect pairing, or an everyday favorite, our knowledgeable team is here to assist. Fluent in English, Spanish, and French, they offer personalized recommendations and even cellar management services for those expanding, maintaining, or selling their collections.
Education is at the heart of what we do. At Virginia Philip Wine Spirits & Academy, we host regular classes, tastings, and events, sharing exclusive access to some of the rarest bottles in the world. These experiences are designed to deepen your understanding and appreciation of wine and spirits, guided by Virginia Philip’s unmatched expertise and industry connections.
Located at 340 Royal Poinciana Way, Suite 320, our store is open Monday through Saturday from 10:00 AM to 7:30 PM, and Sunday from 11:00 AM to 5:00 PM. Whether you’re a connoisseur or simply curious, we invite you to visit and explore our exceptional collection.
Discover the art of wine and spirits at Virginia Philip Wine Spirits & Academy—where passion, expertise, and luxury come together in perfect balance.
Founded in 2011 by world-renowned Master Sommelier Virginia Philip, the Virginia Philip Wine Spirits & Academy is Palm Beach’s premier destination for fine wines, exceptional spirits, and expert guidance. Conveniently located in the iconic Royal Poinciana Plaza, Suite 320, this 1,800-square-foot store offers an unparalleled experience for wine and spirits enthusiasts.
With a meticulously curated selection of over 1,000 personally chosen wines and spirits from across the globe, we cater to all tastes and budgets—featuring bottles priced from $10 to over $10,000. Whether you’re seeking a unique vintage, a perfect pairing, or an everyday favorite, our knowledgeable team is here to assist. Fluent in English, Spanish, and French, they offer personalized recommendations and even cellar management services for those expanding, maintaining, or selling their collections.
Education is at the heart of what we do. At Virginia Philip Wine Spirits & Academy, we host regular classes, tastings, and events, sharing exclusive access to some of the rarest bottles in the world. These experiences are designed to deepen your understanding and appreciation of wine and spirits, guided by Virginia Philip’s unmatched expertise and industry connections.
Located at 340 Royal Poinciana Way, Suite 320, our store is open Monday through Saturday from 10:00 AM to 7:30 PM, and Sunday from 11:00 AM to 5:00 PM. Whether you’re a connoisseur or simply curious, we invite you to visit and explore our exceptional collection.
Discover the art of wine and spirits at Virginia Philip Wine Spirits & Academy—where passion, expertise, and luxury come together in perfect balance.
VIRGINIA PHILIP
WINE
ABOUT
DELRAY BEACH
SOCIAL POSTS . NEWSLETTER . IN-STORE INFORMATION . WEBSITE
In January 2024, internationally renowned Master Sommelier Virginia Philip expanded her esteemed wine boutique to the vibrant city of Delray Beach. Located just south of Atlantic Avenue at 75 SE 4th Avenue, Virginia Philip Wine has quickly become a haven for wine lovers and connoisseurs alike.
Our Delray Beach location features a carefully curated selection of over 300 wines from across the globe, with options ranging in price from $10 to $10,000. Whether you're searching for a grab-and-go bottle, a celebratory vintage, or the perfect addition to your wine cellar, our team of skilled professionals brings extensive sommelier expertise to guide your selections.
Regular in-store wine tastings invite clients to explore a variety of wines by region and style, often hosted by our team of experts or visiting winemakers from around the world. We also provide sommelier services for private events and offer cellar management expertise for those looking to expand, organize, or sell their collections. Special orders and rare vintages are available upon request.
Our store is open Tuesday through Saturday from 11:00 AM to 7:00 PM, and Sunday from 11:00 AM to 5:00 PM. We are closed on Mondays. For inquiries or more information about our services, please call us at (561) 721-6000.
Discover the art of wine at Virginia Philip Wine – Delray Beach, where passion, expertise, and luxury come together in perfect harmony.
VIRGINIA PHILIP
MASTER SOMMELIER
BIOGRAPHY
PALM BEACH • DELRAY BEACH • MASTER SOMELIER
SOCIAL POSTS . NEWSLETTER . IN-STORE INFORMATION . WEBSITE
Virginia Philip
A Legacy of Excellence in the World of Wine
Virginia Philip is not just a name in the wine industry; she is a trailblazer, a pioneer, and a symbol of excellence. In 2002, she achieved one of the most prestigious milestones in the wine world, becoming the 11th woman in history to earn the coveted Master Sommelier title—a distinction held by fewer than 300 professionals worldwide. This monumental accomplishment marked the beginning of her ascent as a global authority in wine, a mentor, and an inspiration.
As the Wine Director at The Breakers Palm Beach, one of the most iconic luxury resorts in the world, Virginia has transformed its wine program into a beacon of sophistication and mastery. With over 55,000 bottles curated across ten restaurants, banquets, and in-room dining, her vision and expertise have ensured that The Breakers consistently earns accolades such as Wine Spectator's Grand Award—a legacy dating back to 1981. Her passion for creating unparalleled wine experiences has also brought the Best of Award of Excellence to Flagler Steakhouse since 2014, cementing her reputation as an innovator in luxury dining.
Virginia's entrepreneurial spirit shines just as brightly as her sommelier acumen. In 2011, she founded the Virginia Philip Wine Spirits & Academy in Palm Beach, creating a sanctuary for wine lovers and connoisseurs alike. Here, she offers a handpicked selection of over 1,000 wines and spirits, alongside immersive educational programs. In January 2024, she expanded her vision to Delray Beach, further cementing her influence and accessibility in the industry.
Her accolades speak volumes about her impact. In 2002, she was named "Best Sommelier in America" by the American Sommelier Association, a recognition that underscored her expertise and dedication. A decade later, she earned a James Beard Foundation nomination for "Outstanding Wine & Spirits Professional," one of the highest honors in the culinary and beverage world. In 2015, she received an Honorary Doctorate Degree of Oenology from Johnson & Wales University, where her journey began as a Magna Cum Laude graduate in Hotel and Restaurant Management. By 2020, Virginia was recognized as one of the 50 most influential women in the wine and spirits industry by the Women in Wine & Spirits Association—a testament to her enduring leadership and impact.
Virginia’s story is not just one of success but also one of giving back. Her work at renowned establishments like The Little Nell Hotel in Aspen and A&S Holdings in Texas laid the foundation for her leadership at The Breakers. Beyond her professional roles, she is a mentor and advocate for the next generation of sommeliers, dedicating her time and expertise to shaping the future of the industry she loves.
Her presence transcends the glass of wine—Virginia Philip represents a movement. A movement of passion, precision, and an unyielding commitment to elevating the culture of wine. Whether through her curated Instagram feeds, in-store educational materials, or elegant tastings, her influence is felt by connoisseurs, casual wine drinkers, and industry professionals alike.
Virginia Philip is not just a Master Sommelier; she is a master of her craft, a visionary entrepreneur, and a trusted guide in the ever-evolving world of wine.
VIRGINIA PHILIP
IMAGE TAPESTRY
PALM BEACH • DELRAY BEACH • MASTER SOMELIER
This compilation of all the images created is set up to give you an idea of the VIRGINIA PHILIP brand image on a feed such as Instagram, where all posts come together to define the brand. To these we’d need to add curated images and videos from events, the stores, and any other happenings.