VIRGINIA PHILIP
WINE
INTERIOR & EXTERIOR
DELRAY BEACH
ROUND 1
These suggestions are designed to make people aware of the Wine store from the street. From signage, to lighting, wall design, and window set up, all these changes promote the brand and help create an inviting environment. Focusing on gift baskets, you focus on your own curations, promoting both wines and curation in the process. We believe that a well designed window is what attracts street traffic and helps people realize that the store is open.
In order to implement Concept 2, we’ll need:
A Custom Framed Chalk Board
Designed to fit the interior side of the right window, and secured for easy access.
A Window Display
Including A Wine Barrel, Wine Cases, Champagne Boxes, Mock Wine Bottles, Mock Wine Gift Baskets, And Maybe A Table.
Lights will be needed for the window design, we will need to source these lights.
New VP Open Sign
Final Files Delivered
Window Logo
We should add the new tag line to the logo on the window,
Color Lights
We recommend using a minimum of 3 units on the side of the building, and 2 on the front, if you want to add some to the back of the building, it would be great for parties.
Light Logo
We’re recommending the use of Gobo lights to project the VP logo (and maybe tag line) on different surfaces:
Top Front of Store
Side of Store
Sidewalk in Front of Store
Neighbor’s Wall in Back of Store
Concept 1
Concept 2
This is a rough sketch to recommend the use of color lights to call attention to the building, specially during the evening, even when the store is closed.
Concept 1 shows lighting that fits the later hours of the day while the store is open, keeping the warm color at the entrance to complement the setting sun.
Concept 2 shows lighting for the evening, highlighting the larger wall that is seen from Atlantic Ave.
Below you can see both electric and solar outdoor light options. Colors can be changed to work with holidays. We used the blue to stay with the branding, and the orange as a contrasting color that brings warmth to the building.
OUTDOOR LIGHTS
$59.99 / 4 Pack
This is an option for electric lights, and would take figuring out the electric capabilities to instal them.
SOLAR OUTDOOR LIGHTS
This is an option for solar lights. These lights will go on automatically as the sun goes down, and should last about six hours (depending on how much sun there was during the day).
$68.99 / 4 Pack