VIRGINIA PHILIP
BRAND IMAGE
ROUND 3
The following work was designed to establish the VIRGINIA PHILIP brand’s image and tone. In today’s digital landscape, advertising alone is not enough to build a strong online presence. Instead, a multi-faceted approach combines social media, email marketing, in-store promotions, and more, to create a cohesive brand identity.
Click on the images presented below to see them larger.
VIRGINIA PHILIP
ADVERTISING
SOCIAL ADS . NEWSLETTER CONTENT . NEW WEBSITE
We’ve completed 4 wine ads, 1 spirits ad, and added 2 of the wine concepts to spirits. That gives us an ad campaign with 7 ads we can start with and grow as needed in the future.
VIRGINIA PHILIP
ABOUT
SOCIAL . NEWSLETTER CONTENT . IN-STORE POINT OF SALE . NEW WEBSITE
These posts are designed to share the brand’s history across multiple platforms, such as Instagram, the newsletter, the website, in-store signage, gift basket insert, and more.
VIRGINIA PHILIP
GIFT BASKETS
SAINT VALENTINES DAY
SOCIAL POSTS
VIRGINIA PHILIP
GIFT BASKET
COLLECTION
SOCIAL POSTS
VIRGINIA PHILIP
GIFT BASKET
COLLECTION
WEBSITE MARKETING IMAGES
VIRGINIA PHILIP
GIFT BASKET
COLLECTION
CATALOG
Virginia Philip Gift Baskets should be a year-round focus for the brand. Gift baskets are a unique product that you can fully own, showcasing curated selections that position you without competition in the Palm Beach area, a great launch pad for a national brand. Branded as VIRGINIA PHILIP Master Sommelier, these spectacular curations should highlight your expertise and elevate the brand.
VIRGINIA PHILIP
ACADEMY SOMMELIERS
SOCIAL POSTS . NEWSLETTER CONTENT . NEW WEBSITE
These posts are designed to promote the academy and boost brand authority. They are intended to be used on Instagram and newsletters.
VIRGINIA PHILIP
ACADEMY CLASS GUIDE
SOCIAL POSTS . NEWSLETTER CONTENT . NEW WEBSITE
These posts are designed to promote the academy and clearly communicate class types available. They are intended to be used on Instagram and newsletters.
VIRGINIA PHILIP
COMPLIMENTARY TASTINGS
SOCIAL POSTS . NEWSLETTER CONTENT . IN-STORE PROMOTIONS
These posts are designed to promote the Friday and Saturday tastings. These three posts can be rotated to be posted on social media weekly, to build awareness of the event over time.
VIRGINIA PHILIP
WEEKEND APERITIVO
WALK AROUND TASTING
SOCIAL POSTS . NEWSLETTER CONTENT . IN-STORE PROMOTIONS
These posts were designed to promote the Friday and Saturday Walk-Around Tastings in Delray Beach. They can be used for the Palm Beach store.
VIRGINIA PHILIP
SPECIAL EVENT
WALK AROUND TASTING
SOCIAL POSTS . NEWSLETTER CONTENT . IN-STORE PROMOTIONS
These posts are designed to promote Walk-Around Tastings in Delray Beach. Rather than creating entirely new branding for each event, all special event tastings are unified under the Walk-Around Tasting branding, with each event featuring its own unique artwork, dates, and descriptions. This consistent branding approach creates cumulative marketing impact, maximizing visibility and ensuring the most effective use of each marketing investment.
VIRGINIA PHILIP
MEET THE WINEMAKER
SOCIAL POSTS . NEWSLETTER CONTENT . IN-STORE PROMOTIONS
These posts are designed to promote the Meet the Winemaker events in Delray Beach and Palm Beach. Each event will have a dedicated post following this format, which can then be utilized across multiple platforms, including Instagram, the website, newsletters, in-house print materials, and more, ensuring consistent and effective promotion.
VIRGINIA PHILIP
ACADEMY CLASSES
SOCIAL POSTS . NEWSLETTER CONTENT . IN-STORE PROMOTIONS
These posts are designed to promote the Virginia Philip Academy Classes in Palm Beach. Each event will have a dedicated post following this format, which can then be utilized across multiple platforms, including Instagram, the website, newsletters, in-house print materials, and more, ensuring consistent and effective promotion.
VIRGINIA PHILIP
BRAND AUTHORITY
SOCIAL . NEWSLETTER CONTENT . IN-STORE POINT OF SALE . NEW WEBSITE
We replaced the AI images for a single standard image over which we can drop different wines with a short description.
If you like this set-up, we need you to specify the wines to be featured, and the bottle images (so we get the correct bottle and year). We can try to write the text with AI and have you check it after.
VIRGINIA PHILIP
DOGS WELCOMED
SOCIAL POSTS . NEWSLETTER CONTENT . NEW WEBSITE
These posts are designed to add humor and appeal to dog lovers. They also lighten the highbrow image of “sommeliers” and humanize VIRGINIA PHILIP, creating a more welcoming and friendly perception of the stores’ environment.
VIRGINIA PHILIP
SPIRITS PROMOTIONS
PALM BEACH
SOCIAL POSTS . NEWSLETTER CONTENT . IN-STORE POINT OF SALE . GIVEAWAY COASTERS . NEW WEBSITE
These posts are designed to inspire people to mix drinks and naturally encourage the purchase of all necessary ingredients. At the same time, they strengthen the VIRGINIA PHILIP Master Sommelier brand. Crafted for Instagram, these posts provide quick, visually appealing, and engaging content that drives likes, downloads, and saves.
If you have a Pinterest account, these posts can be shared there to broaden their audience and impact. Additionally, they are intended to be printed for in-store use at the Palm Beach location. These posts can function as point-of-sale materials or giveaways. Alternatively, they can be repurposed into coasters—a practical and appealing format for keeping drink recipes handy in bar areas, far more convenient than searching through a recipe book. As soon as we’ve created a set, we could look into creating them.
Introducing mixed drink classes could appeal to those less interested in wine, while still incorporating wine education to expand their appreciation and understanding, and hopefully leading them to buy more wine or seek further education.
VIRGINIA PHILIP
EVENTS PHOTOGRAPHY
SOCIAL POSTS . NEWSLETTER CONTENT . NEW WEBSITE
These posts are designed to showcase events in an easy to recognize format, with the white border indicating snapshots and separating them from marketing posts. An orange finish warms up the images making the events more inviting. These images are to be included on their respective Instagram accounts and newsletters with text featuring the event and promoting the wines tasted. The photos used belong to the Delray Beach Store Grand Opening, but the style would be consistent for both stores.
VIRGINIA PHILIP
STORE LOCATIONS
SOCIAL POSTS . NEWSLETTER CONTENT . NEW WEBSITE . CATALOGS
These posts are designed to highlight the store's location. The illustration focuses solely on the Virginia Philip store, eliminating any distractions. This illustration will have multiple uses, from Instagram, to the website, catalog, promotions, etc. Once the style is approved, a matching map illustration will be created for the Delray Beach store.