We’ve completed 4 wine ads, and we set them up for both stores. We completed the spirits ad and added 2 of the wine concepts to spirits. That gives us 4 ads for Delray Beach and 7 ads for Palm Beach, giving us an ad campaign we can launch now and grow as needed in the future. All ads have been finalized with new photography.

The tone of the ad campaign is crafted to suit both locations, ensuring brand continuity while highlighting the stores’ masterful curation. A positioning line has been added beneath the logo to educate audiences about Virginia Philip and build brand authority.

These posts were created to emphasize that Virginia Philip Gift Baskets should be a year-round focus for the brand. Gift baskets are a unique product that you can fully own, showcasing curated selections that position you without competition in Palm Beach and Delray Beach. Branded as VIRGINIA PHILIP Master Sommelier, these spectacular curations highlight your expertise and elevate the brand.

Gift baskets should be available at both locations, with spirit baskets offered exclusively at the Palm Beach store. This exclusive product will distinguish you from other wine and spirit retailers. We recommend creating a catalog of staple Virginia Philip gift baskets, supplemented by seasonal options to feature specific wines or align with holidays.

The catalog (in print or digital) should be distributed to real estate agencies, local businesses, and corporations, to expand awareness and drive sales.

Product photography will be needed to create these posts and a catalog.

We recommend creating the same style wine boxes you’re using, but branded with the Virginia Philip logo and tag line. Instead of using a large variety of color cellophane and bows, we recommend you stick to one large cloth bow in blue, translucent cellophane, the VP branded wine boxes in a couple of sizes. Also, there should be an insert that includes a little about you and the stores with addresses. This will make creating the baskets easier and will help with branding. It will also put the emphasis on the curation, instead of side items, such as designer boxes, trays, etc. We do suggest adding the sommelier style VP bottle opener and a bottle cap with logo, to most gift baskets.

These posts are designed to promote the Virginia Philip Academy Classes in Palm Beach. Each event will have a dedicated post following this format, which can then be utilized across multiple platforms, including Instagram, the website, newsletters, in-house print materials, and more, ensuring consistent and effective promotion.

These posts are designed to inspire people to mix drinks and naturally encourage the purchase of all necessary ingredients. At the same time, they strengthen the VIRGINIA PHILIP Master Sommelier brand. Crafted for Instagram, these posts provide quick, visually appealing, and engaging content that drives likes, downloads, and saves.

If you have a Pinterest account, these posts can be shared there to broaden their audience and impact. Additionally, they are intended to be printed for in-store use at the Palm Beach location. These posts can function as point-of-sale materials or giveaways. Alternatively, they can be repurposed into coasters—a practical and appealing format for keeping drink recipes handy in bar areas, far more convenient than searching through a recipe book. As soon as we’ve created a set, we could look into creating them.

Introducing mixed drink classes could appeal to those less interested in wine, while still incorporating wine education to expand their appreciation and understanding, and hopefully leading them to buy more wine or seek further education.

These posts are designed to highlight the store's location. The illustration focuses solely on the Virginia Philip store, eliminating any distractions. This illustration will have multiple uses, from Instagram, to the website, catalog, promotions, etc. Once the style is approved, a matching map illustration will be created for the Delray Beach store.