These ad images are placeholders and are designed to feature photography from your stores. A formal photoshoot isn’t necessary; we can capture these images with an iPhone.

Each layout will need to feature the respective store logo to allow independent use. The tone of the ads is crafted to suit both locations, ensuring brand continuity while highlighting the stores’ masterful curation.

A positioning line has been added beneath the logo to build authority and educate audiences about Virginia Philip. Ads focusing on spirits will be exclusive to the Palm Beach store, and gift baskets should also be a key feature of the advertising campaign.

These posts are designed to spotlight individual wines with recommendations from a Master Sommelier. By centering on Virginia Philip rather than directly associating with a specific store, they enhance your authority and prestige. This approach not only supports the stores but also bolsters your sommelier identity and business. Additionally, it allows for seamless use of the same content across both Instagram feeds, maximizing reach, amplifying impact, and reducing production costs.

As we create the Instagram feeds, we will specify your featured wines and require your choices with bottle images and concise comments and descriptions for each. We would also need your signature, one that you’d like to use publicly. We suggest that we first focus on wines you carry at both stores. These posts will not only serve as engaging social media content but also double as material for newsletters and off-line marketing. These posts should be printed and used in-store, placed near the corresponding wines. They will provide valuable information to consumers, educate them about the store, and reinforce its branding on and off line by matching the imagery used on social.

By incorporating the presence of Virginia Philip, these posts elevate the store’s authority, while further establishing your identity as a trusted Master Sommelier. They would also educate people new to the brand, the store, or the area on who Virginia Philip is.

These posts were created to emphasize that Virginia Philip Gift Baskets should be a year-round focus for the brand. Gift baskets are a unique product that you can fully own, showcasing curated selections that position you without competition in Palm Beach and Delray Beach. Branded as VIRGINIA PHILIP Master Sommelier, these spectacular curations highlight your expertise and elevate the brand.

Gift baskets should be available at both locations, with spirit baskets offered exclusively at the Palm Beach store. This exclusive product will distinguish you from other wine and spirit retailers. We recommend creating a catalog of staple Virginia Philip gift baskets, supplemented by seasonal options to feature specific wines or align with holidays.

The catalog should be distributed to real estate agencies, local businesses, and corporations, to expand awareness and drive sales.

Product photography will be needed to create these posts and a catalog.

These posts are designed to distribute the brand’s history. The three posts include the About for the Palm Beach store, the Delray Beach store, and a VIRGINIA PHILIP biography. They are designed for Instagram, the newsletter, in-store placement, and the text may be used on the new website.

These posts are designed to promote the academy and programs. And to boost brand authority by featuring the people that make up the VIRGINIA PHILIP stores and academy and the their education, with an editorial feel. They are intended to be used on Instagram and newsletters.

These posts are designed to spotlight events. We’re only showcasing the Delray Beach posts, but the design style would be consistent for both.

Events that repeat, such as Sommelier Saturdays can be posted every week to build recognition. Special events would be created as needed to keep the events format consistent, continuous throughout the brand, and easily recognizable within the Instagram feeds and on newsletters. These posts should also be printed to be used as flyers or added into bags during purchases.

These posts are designed to spotlight vineyards doing presentations at the stores. The Instagram posts’ text should include details about the the vineyard and the upcoming event. These images could also be used in print for product display within the stores or during their events.

These posts are designed to showcase events in an easy to recognize format, with the white border indicating snapshots and separating them from marketing posts. An orange finish warms up the images making the events more inviting. These images are to be included on their respective Instagram accounts and newsletters with text featuring the event and promoting the wines tasted. The photos used belong to the Delray Grand Opening, but the style would be consistent for both stores.

These posts are designed to inspire people to mix drinks and naturally encourage the purchase of all necessary ingredients. At the same time, they strengthen the VIRGINIA PHILIP Master Sommelier brand. Crafted for Instagram, these posts provide quick, visually appealing, and engaging content that drives likes, downloads, and saves.

If you have a Pinterest account, these posts can be shared there to broaden their audience and impact. Additionally, they are intended to be printed for in-store use, with spirits-focused content exclusive to the Palm Beach location. These posts can function as point-of-sale materials or giveaways. Alternatively, they can be repurposed into coasters—a practical and appealing format for keeping drink recipes handy in bar areas, far more convenient than searching through a recipe book.

We would need guidance in developing additional wine recipes, such as Sangria or custom wine blends for at-home mixing. This concept could also tie into educational classes, offering attendees more inspiration and knowledge. Introducing mixed drink classes could appeal to those less interested in wine, while still incorporating wine education to expand their appreciation and understanding, and hopefully leading them to buy more wine or seek further education.

These posts are designed to highlight the store's location. The illustration focuses solely on the Virginia Philip store, eliminating any distractions. This illustration will have multiple uses, from Instagram, to the website, catalog, promotions, etc. Once the style is approved, a matching map illustration will be created for the Delray Beach store.

These posts are designed to add humor and appeal to dog lovers, helping to attract them to the shops. They also lighten the highbrow image of “sommeliers” and humanize VIRGINIA PHILIP, creating a more welcoming and friendly perception of the stores’ environment.